Matteo has a PhD in physics but works in a marketing firm in
Milan, a job he hates and which he is sure he will soon be fired from. His
situation is similar to that of many young Italians who live on €1000 a month-
no mean feat in an expensive city like Milan. Matteo’s relationships with his
best friend, Francesco (a cinema projectionist), Beatrice (a struggling
teacher), and Angelica (a manager in the company he works for), are explored in
the film.
The film features a number of scenes set in the marketing
firm and shows strategy meetings, the design and launch of a major campaign,
and the boss-worker relationship within the company.
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